AI Insights · Timothy · July 2025
Top 5 iOS Horror Games in Australia: Q2 2025 Performance
Explore the performance metrics of the top 5 horror games on iOS in Australia during Q2 2025, including trends in revenue, downloads, and active users.
In the second quarter of 2025, the Australian iOS market for horror games showcased intriguing trends. Here's a detailed look at the top five games' performances, based on Sensor Tower data.
Identity V from NetEase Games saw fluctuations in its weekly revenue, starting at around $19.5K and peaking twice at $15.4K and $9.1K. Weekly downloads remained relatively stable, hovering around the 300 mark. The game maintained a consistent base of active users, with numbers fluctuating between 3.6K and 4K.
Mystery Matters: Match & Crime by Playrix experienced a decrease in weekly revenue, from $7.2K to $4.8K by the end of the quarter. Downloads were low, peaking at 99, while active users showed some variation, concluding with about 4.3K.
Game of Vampires: Twilight Sun from Dream Plus had a fairly steady revenue stream, averaging around $3K to $4.5K. Downloads increased mid-quarter, reaching 165, while active users saw a slight increase, maintaining around 300.
Tokyo Debunker by ZigZaGame Inc. showed varying revenue, starting at $2.4K and dropping to about $973. Downloads peaked at 550, and active users ranged between 1.4K and 2.2K, with a general downward trend.
Lastly, Tokyo Ghoul · Break the Chains from Funcat Games Limited displayed a modest revenue, peaking at $939. Downloads remained low, reaching a maximum of 76, while active users surged to over 10K by the end of the quarter.
For more detailed insights and data, visit Sensor Tower's platform.
